Rothschild Boulevard

One of Tel Aviv’s White City major streets, and certainly it’s most famous,Rothschild Boulevard has it all.

It’s the financial center of Israel’s only metropolis, with the Tel Aviv Stock Exchange and all the head offices and branches of the big banks and brokerage houses. But it’s but also a culinary hotspot, with posh restaurants on either side of the boulevard and in adjacent streets; a café Mecca that has trendy spots in and around the leafy avenue; a nightlife center with nearby Lillinblum offering the city’s largest concentration of quality bars.

An architectural and historical relic, with a glorious collection of  Bauhaus structures that are in and of themselves pieces of the city’s and the country’s history.

So what makes this place so special?

The Rothschild Boulevard attracts the young and the beautiful,the rich big spenders, as well as parents with strollers or dog walkers with plastic bags. It’s one of the most expensive streets in TA, thanks to some beautiful structures that have been kept in excellent condition or have been carefully renovated. Municipality rules prohibit making any changes in the exterior of the boulevard’s buildings that form part of the White City recognized by UNESCO as World Heritage Site.

The boulevard is named after Baron Edmond de Rothschild, member of the French branch of the famous banking dynasty, renowned for his support and generous donations to the Zionist movement in its early years, which eventually helped lead to the establishment of Israel.